Social media presents personal injury attorneys with a wealth of opportunities to expand their practice and connect with clients. Getting started with social is a challenge, but a well-executed strategy can unlock the door to long-term success. By following actionable steps and using powerful tactics, attorneys can harness social …

Running a solo law firm means you might need to wear many hats. Marketing your firm is essential for bringing in new clients. Even if you’re feeling like a one-man or one-woman band, there are many marketing options available to you that can leverage your strengths. Learn the best …

Small law firm owners who want to market themselves effectively need to focus on their ideal customers and narrow down their marketing channels. Balancing your budget and deciding on the highest-value activities to start with can be challenging, but marketing your small law firm can be broken down into …

Advertising and marketing your law firm helps get your name out there for ideal clients. But to advertise in New Jersey, lawyers’ activities must comply with rules that many other businesses never need to think about. In addition to national attorney advertising rules developed and governed by the American …

Advertising is an excellent way to introduce your firm to prospective clients. But advertising isn’t just about unique law firm branding, snappy copy, or understanding paid ads on Google or social media. Each of these elements might show up in your law firm ads, but they’re still governed by …

Having a strong social media policy at your law firm clears the way for you to use social media with confidence. With a strong online presence, you can connect with potential clients and grow your law firm. But without a social media policy, you may put your law firm’s …

Staying organized and finding the information you need helps you work more effectively in your law firm. Too many lawyers lose valuable hours they could spend on billable work. One solution to that challenge is to choose the right legal technology to manage your law firm. Legal matter management …

As a lawyer, managing appointments and deadlines can be a daily challenge. Balancing appointments, consultations, and meetings with your other work can make or break your law firm’s success. Staying on top of your schedule is essential for providing a seamless experience for your clients. This is where appointment …

Law firms must look at both revenue and profitability to stay alive and competitive in their region. Reuters data shows that many firms experienced drops in productivity and profitability over 2022. The more you can focus on activities that improve your law firm’s profitability, the better the chances of …

Law firms typically serve a specific region. Focusing your marketing efforts on potential clients in that region is a solid tactic to get more out of your marketing spend. With hyperlocal marketing, you can improve your law firm’s online presence locally. Taking certain law firm SEO actions and setting …

Getting the word out about your law firm is one of the best ways to grow your law firm. Across the country, the ABA’s rules determine the rules for attorney advertising. State bar association rules may further modify the ABA’s rules. Attorneys in California can advertise but must take …

The adoption of AI across all industries has been on the rise in recent years. Between 2020 and 2021, the number of companies using some form of AI in their operations increased by over 50%. AI is transforming the way that many people work, including lawyers. Some lawyers are …