Author: Chris Dreyer

March 8, 2023

The Beginners Guide to Online Marketing for Lawyers

Online marketing is a great way for lawyers to reach potential clients. Even if you have offline marketing plans in place, an online presence for your law firm is key to capturing new clients. But failing to have a clear online marketing strategy blocks you from being able to

March 8, 2023

100 Instagram Bio Ideas for Lawyers (And How to Craft a Unique Bio)

Instagram is the fourth most used social media platform in the world. The average person on the platform spends 30 minutes a day there. While the feed scrolls by quickly, you can capture the attention of your ideal client on the platform. Generating engaging and interesting content might prompt

March 7, 2023

Top 75 Personal Injury Keywords for PPC and SEO (and Why Keywords Alone Won’t Help You)

For any given search on Google, the first page in the results gets nearly 32% of the traffic. Targeting the right keywords allows your site to rank on Google and capture that traffic. They also allow you to choose the highest ROI terms for Google Ads campaigns. But finding

March 3, 2023

PPC for Lawyers: 11 Tips for Success with Digital Ads

Lawyers have many options for putting their brand out there with ads. PPC advertising is a powerful tool for lawyers. Getting the most out of it requires following a few important principles. PPC stands for “pay per click.” You place an ad on a platform and pay each time

March 3, 2023

Why Personal Branding is Important For Lawyers

Personal branding is a valuable way to build out your authority in the legal industry. It can help drive more prospective clients to you and your firm. People in the legal space throw the word “branding” around all the time. But there’s typically a misconception about what it really

February 24, 2023

Why Strategic Planning for Law Firms Isn’t Enough

Although strategic planning is a popular phrase among law firm owners, it’s a misnomer. Strategic planning isn’t the same thing as planning. Likewise, planning is not the same thing as strategy. You need a coherent strategy that lays out how you’ll win as a law firm. But too many …

February 23, 2023

How to Create a Law Firm Website

79% of small business owners agree that search engine optimization (SEO) is the most effective way to bring in new clients. An effective law firm website is the best way to get a piece of that pie. A modern website built with your ideal client in mind sets you …

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