Reality Isnāt Universal
InĀ Persuasion Science for Trial Lawyers, I wrote about the research that explains how the brain decides whether to engage in critical thinking or jump to a conclusion based on prior experience, bias or stereotyping. I explored how we might be able to present facts to juries so that their brains would not refuse to consider them. In Chapter 14, I quoted Colin Firth, the actor who funded a serious academic study that he humorously described as designed āto find out what was biologically wrong with people who donāt agree with me.ā The study results did not find that there was anything biologically āwrongā but did confirm that there are biological differences in brain structure that account for oneās inclination to be liberal or conservative.
