Online marketing is a great way for lawyers to reach potential clients. Even if you have offline marketing plans in place, an online presence for your law firm is key to capturing new clients. But failing to have a clear online marketing strategy blocks you from being able to

Instagram is the fourth most used social media platform in the world. The average person on the platform spends 30 minutes a day there. While the feed scrolls by quickly, you can capture the attention of your ideal client on the platform. Generating engaging and interesting content might prompt

For any given search on Google, the first page in the results gets nearly 32% of the traffic. Targeting the right keywords allows your site to rank on Google and capture that traffic. They also allow you to choose the highest ROI terms for Google Ads campaigns. But finding

Lawyers have many options for putting their brand out there with ads. PPC advertising is a powerful tool for lawyers. Getting the most out of it requires following a few important principles. PPC stands for “pay per click.” You place an ad on a platform and pay each time

Personal branding is a valuable way to build out your authority in the legal industry. It can help drive more prospective clients to you and your firm. People in the legal space throw the word “branding” around all the time. But there’s typically a misconception about what it really

Although strategic planning is a popular phrase among law firm owners, it’s a misnomer. Strategic planning isn’t the same thing as planning. Likewise, planning is not the same thing as strategy. You need a coherent strategy that lays out how you’ll win as a law firm. But too many …

79% of small business owners agree that search engine optimization (SEO) is the most effective way to bring in new clients. An effective law firm website is the best way to get a piece of that pie. A modern website built with your ideal client in mind sets you …