Kirk Nielson
Co-Founder | Marketing & Sales Leader
Tap In Digital

Kirk Nielson is the Co-Founder and Marketing & Sales Leader at Tap In Digital, a cutting-edge media measurement firm dedicated to helping brands maximize their marketing investments through advanced analytics and data-driven insights. With a career spanning over a decade in marketing, technology, and data strategy, Kirk has built a reputation for driving business growth through innovative marketing measurement solutions. 

Before launching Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he led marketing technology and strategy for nearly a decade. His expertise in data analytics, media optimization, and marketing operations helped scale marketing programs and improve performance across digital and offline channels. Prior to that, he held leadership roles at Discover Financial Services and Progrexion, specializing in project management, business analysis, and marketing systems. 

Kirk holds a Master of Science in Information Systems and a Bachelor of Science in Business Administration from the University of Utah. His background in data infrastructure, media measurement, and marketing strategy uniquely positions him as a leader in bridging the gap between marketing investment and measurable revenue impact. 

At Tap In Digital, Kirk is focused on helping brands and agencies make smarter marketing decisions through actionable insights, attribution modeling, and media mix optimization. His mission is to ensure that every marketing dollar spent is a step toward sustainable business growth.