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John Blumberg
Trial Lawyer
Blumberg Law Corporation
(562) 437-0403

John P. Blumberg specializes in tort litigation and is triple-board certified: as a trial lawyer by the National Board of Trial Advocacy, as a medical malpractice specialist by the American Board of Professional Liability Attorneys, and as a legal malpractice specialist by the State Bar of California, Board of Legal Specialization. In 1991, he was accepted into the American Board of Trial Advocates (ABOTA); he is AV-rated by Martindale-Hubbell; and he has been designated a Southern California Super Lawyer since 2004. Mr. Blumberg has served on

the boards of local, state and national trial lawyer organizations and is the current president of a chapter of the American Inns of Court. He has published over 50 articles on trial advocacy, and his ground-breaking book, “Persuasion Science for Trial Lawyers,” is published by Full Court Press and available in print, ebook, PDF and audio here.

  • 03:30 Psychology Background and Science Related to Persuasion and Decision Making
  • 09:30 Giving In To Get Your Way
  • 11:35 The Rules of Threes
  • 13:25 Three Important Groups of Things to Help Trial Lawyers
  • 18:18 Chunking Technique
  • 23:27 Converting Facts Into A Story for Trial
  • 25:58 Information Rejection
  • 30:40 Can You Use Confirmation Bias to Your Advantage?
  • 34:30 Examples of Persuasion Science in Aspects of Trial
  • 38:44 Why Trial Lawyers Should Read Persuasion Science for Trial Lawyers
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