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Ilya Lerma
Trial Lawyer
Ilya Law
(602) 899-3035

As an experienced attorney and current President of the Arizona Association for Justice, Ilya E. Lerma represents plaintiffs in complex personal injury cases in Greater Phoenix and throughout Arizona.
She routinely travels all over the United States to work with top trial lawyers on large, complex cases to either co-counsel, structure, and/or witness prep.

Ilya has presented at the National Trial Lawyers Association in Miami, and the American Association of Justice “Weekend with the Stars” just to name a few.

For greater than 20 years, Ilya Lerma has represented Plaintiffs in a wide array of complex personal injury matters including dram shop actions, nursing home negligence, insurance bad faith, civil rights abuse and discrimination, and serious auto crashes involving traumatic brain injury, catastrophic injury, and wrongful death. She has successfully prevailed in claims involving governmental entities, hospitals, multi-national corporations, heavy equipment and transportation companies, and mainline insurance carriers. Her national trial experience involves multi-district litigation, medical negligence and brain injury claims. She is a frequent lecturer and educator in business and personal liability, negligence actions, and trial practice. She is bilingual in English and Spanish.

James Holland
Trial Lawyer
Holland Law
(904) 549-5600

James Holland II (known as “Jamie” to his clients and friends) has two decades of trial experience in railroad, trucking and traumatic brain injury cases. In spite of a very busy trial schedule, Jamie has dedicated significant time mentoring younger lawyers and helping them learn the technology, techniques and skills to be successful in the courtroom. Jamie can be found coaching trial advocates, teaching CLE’s and has helped develop the format for the Florida Justice Association’s Al Cone Trial Advocacy College. This work led to him being twice honored by the Mickey Smiley award from the FJA young lawyers for his mentoring.

Successful lawyering depends on the power of persuasion. Before law school, Jamie pursued a career as a professional actor in Los Angeles after obtaining a Master of Fine Arts Degree from the University of Southern California. Following several appearances in the soap operas Santa Barbara and Young and the Restless, Jamie left his union cards with the Screen Actors Guild and the American Federation of Television and Radio Artist behind to put his persuasion skills to use in the courtroom. Jamie obtained his law degree from The University of Alabama.

Jamie received his Board Certification in Civil Trial Law in 2004 and is a frequent lecturer on trial advocacy and technology. He is actively serving on the Board of Governors for the American Association for Justice (AAJ) and the Florida Justice Association and was the former chair of the AAJ railroad law section. He has also been honored as “Nation’s Top One Percent” by National Association of Distinguished Counsel.

Jamie has also been recognized as a Top Rated Transportation and Maritime Attorney, receiving the Super Lawyers award since 2007 and continues to hold this honor currently in 2021.

Jamie is a proud father to his three daughters, Elizabeth, Caroline, and Catherine.

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  • 06:20 How Trial Structure Helps Trial Lawyers
  • 16:55 Their Views on The Evolution Towards Better Work Up of Brain Injuries
  • 26:30 Challenges In Bringing Brain Injuries Outwardly So Jury Understands
  • 39:45 What They See Most Trial Lawyers Get Wrong About Litigating Brain Injury Cases
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