Chris Dreyer
CEO and Founder
Rankings.io

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris’s first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

  • 02:30 What Led Him to Start Rankings.io
  • 08:01 How Did His Past Experiences Lead Him to Being an Expert in the SEO Legal Marketing Space
  • 11:38 Expert Level Marketing in Context of PI Law Firms Trying to Secure More Clients
  • 20:16 How He Handles High Dollar Marketing Spenders as Competition
  • 22:17 How Do Smaller Firms Compete in Terms of Marketing Spends
  • 23:27 How Does Niching Down Help PI Firms Optimize
  • 26:04 Current Trends that PI Law Firms Should be Aware of For their Online Marketing Efforts
  • 28:09 Diversifying Sources of Case Leads for PI Law Firms
  • 30:10 Strategic Planning
  • 33:42 Super Powers Law Firms Should Develop to Achieve Sucess
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